According to Harvard, Twitch has become the leading platform when it comes to streaming content. In the third quarter of 2017, there were about 737,000 concurrent viewers and about 25,000 concurrent streamers. This is good news, but also a double-edged sword, you have a potentially big audience, but the competition is also high. This means you will need to stand out from the crowd if you want to build your audience. Below are some great practical tips that will go a long way in helping you get more followers on Twitch.
Using Social Media to Grow your Twitch Account
New streamers tend to overlook the power of social media when it comes to the building of their brands. If you observe successful streamers, you will notice that many of them use apps such as Instagram, Twitter, and Snapchat to update their fans and connecting with them on a more personal level. Social media can provide you with the opportunity of getting new followers who would not have been able to get otherwise.
The temptation to use your social media as a notification service when you have a new stream is high, but people tend to be a little more responsive to people using their accounts in an authentic manner. You feed should not be full of Twitch notification. You should share more about you and any new developments or industry news that interests you. Post photos of your computer setup, controllers, game collection, etc. When you want to announce a new stream, try making the post unique, and you should be specific on what you are going to do on the stream.
Going to Meetups and Events
Connecting with your fans and followers is effective, but it still doesn’t beet meeting them in person. There are many different video game and streaming events being held all over the world, and this gives you the chance of meeting other streamers, exchanging tips, making new friends, and gaining new followers. Some of the most common ones are PAX, Twitch Con, Supanova, and MineCon. There are many groups on Facebook and Twitter meet up in smaller cities and towns.
You should also create business cards so you can give them out during these events. The cards should have your Twitch channel name, real name, and handles of social media accounts you want your followers to follow you on. This is the information many people are usually interested in, and this ends up saving you time.
Watching Other Streamers
You should also meet other streamers (have them follow you) by watching their streams and taking part in the chats. If a person finds you interesting, they are going to check you out and follow you. If you are able to build a friendship with another streamer, he/she could host you or plug your channels, which is going to result in a lot of exposure for your channel.
If you are to use this strategy, make sure you are genuine. You should stay away from shameless promotion and requesting people to follow your channel. Try having a real conversation with the host and other viewers, and let them decide whether to check out your channel or not.
Investing in a Good Twitch Layout
You should invest time and effort in designing a quality graphical layout for the stream because it will help in attracting more viewers to it in the search results, and the viewers will see that you have dedication and professionalism. A good layout should have a webcam in the upper right or left corner, a chat box for the people watching the stream on full screen, and also your social media handles on a rotating slideshow or list. A good way of encouraging action from your viewers is by adding a special widget that displays the latest followers and hosts.
Being Strategic With Your Games will Help Grow your Twitch Account
You should be strategic when choosing a game. If you choose an unpopular or old game, no one is going to bother watching it. If you choose a game that is too popular, you are going to end up competing with many other streamers. If you want to get the best results, then you should choose games that have about 10 and 20 streamers. You will be able to rank higher on the search results, but you are not going to be buried deep down the results page.
People using webcam tend to get more viewers than those who don’t, so consider turning it on. Language is another thing you need to keep in mind. There are some video games that are popular in non-English-speaking streamers, and this means English speaking viewers are left looking for a streamer who they can understand. If you choose to play such games, then you should have ENG or English on the title of the stream so you can attract these viewers.
Streaming a Lot
You should have a couple of hours set aside every day for broadcasting. If you are just online one hour a day, then fewer people are going to discover your stream. You should aim to stream at least three hours so you can get more viewers, which in turn will help you improve your search rankings, exposing you to even more viewers. If you look at the more successful streamers, you will notice most of them stream 5 to ten hours a day, and some more than this. When starting out, you don’t have to do long steams, but the more you do, the faster your following grows.
Streaming on Other Sites
There are free services such as Restream that gives you the chance of simulcasting your stream to other platforms like YouTube or Mixer. Doing this can help you because you will be able to reach a bigger audience, then you can ask them to follow you on Twitch. This is a great option because you don’t need to do anything else once you have done the initial setup.
If you do this, make sure your Twitch channel name can be seen so that people using other platforms to watch your streams can know where to find your channel. You don’t have to verbally ask them to follow you.
Success on Twitch is down to hard work, but the above strategies should make the process a little bit easier. All the best!