So, you want to get verified on Instagram yourself – well we’ve created a guide below. I can assure you it’s not easy and that’s why people use our service. However, if you wish to do it yourself, then read on:
1. Amassing A Huge Following
Amassing a huge following or becoming popular is the first step to getting verified on any social media network. In fact, the number of followers required to becoming verified can change from platform to platform. For example, Facebook verifies accounts with as few as 1,000 followers. On the other hand, there are unverified brand pages with more than a million followers. In fact, there is no set rule for verification, and it will depend on the admin staff of the network.
One thing to remember is, you cannot go wrong with a large number of followers. In fact, the more followers you get, the better for your account. With more followers, you can use your profile effectively both in the search results pages and with your marketing strategies. A higher follower count will place you higher in the search engines. This will make it easier for you to differentiate from the marketers who try to impersonate you.
It is important that you stick to your marketing theme, personality, and voice at all times. Although it might be easy for celebrities, new brands may not find it easy at the beginning. That is why you see new brands trying different approaches in this regard to see what works for them. This is fine early on, but you have to refine your posts and stick to a theme as you go along. You should post on a schedule and link any other social networks to the posts. In fact, the more active your account is, the more chances users have to engage with the account. That way you will grow more effectively over time. Make sure you use hashtags accordingly – use the branded hashtag and uncommon ones too. You will not get more exposure by using common hashtags since it will be lost in the flood of hashtags out there.
Engaging with your visitors is an important part of maintaining a social account. Since social networks are meant to be social, you have to give back by being social with your visitors. Instagram should not be treated as an image hosting website. Instead, you should treat every image as an opening to a conversation. Since Instagram is image-focused, you need high-quality images on the site. Post quality content to get more followers. You can’t just upload any image and hope for it to work. You have to use real image editing software and professional photographs for the project.
2. Representing A Celebrity
Instagram is quite similar to Facebook when it comes to verifications. This makes sense since the same company is behind both networks. This means only a few people or brands can get verified on Instagram. In fact, a lot of brands including large domestic brands have not been able to get verified because of their industry or focus. Instagram mostly verifies public figure accounts such as CEOs, politicians, celebrities, sports stars, and popular journalists. On the other hand, global brands such as BBC, NBC or ESPN can be easily verified with them.
You don’t need to change your industry just to get verified by Instagram since it is not worth the effort. If you are a small brand, online retailer, a shop, or a small local business, you are going to have a hard time getting verified by Instagram. It is a possibility that the network may broaden their requirements in the long run and include any person that could be harmed by impersonation. In fact, a small business is more vulnerable than a celebrity when thinking of malicious impersonation. Hence, they might think of verifying small businesses very soon once the formalities are worked out.
3. Be Impersonated
Instagram states that verifications play an important part in securing the identity of people who are easily impersonated on the network. In fact, verification helps identify which one is the real person when there are two accounts with the same name and profile picture. Hence, the best way to have Instagram verify your account is to have someone else impersonate your account. Although verification will help prevent the damage that could be caused by an impersonator, it is not a process for solving the issue of impersonations. There is a form available for the process. You have to fill this form to show that you are the real person and the impersonator is affecting your business in a negative way.
Under such circumstances, you don’t receive a verification. But the impersonator is forced to change or removed, and you get to keep your account. The only benefit you get from this process is the confusion is removed so that your followers know which one is your account when there are two identical accounts. While you may not get verified the first time around when you do this, there is a benefit in being impersonated at least once. In fact, it may place you on a shortlist where you will be verified if something similar happens in the future. But you should not impersonate your account from the same computer. If so, you might end up IP banned. It is the worst thing to happen when being active on Instagram.
4. Staying Active
You have to post on a regular basis. If not, there is no chance of becoming verified when you don’t use the platform. If Instagram staff had to check whether you are worthy of verification, they would check for your frequency of postings. If you haven’t posted for over a month, they may not consider you. Even if you have been active in the past or impersonated before, Instagram will not care if you are not currently active. On the other hand, why would you request a verification if you don’t intend to use the platform actively? There is no reason to be verified if you don’t use the site on a regular basis.
5. Avoid Negative Actions
You should avoid buying fake followers since it is regarded as a negative action by the network. Instagram doesn’t like fake followers. In fact, they have been known to purge fake followers from accounts. This has been causing devastating consequences for many high profile users in the past. Some of these users were on the verge of verification when they lost their accounts. The platform purged fake followers from most of the accounts that they were planning to verify soon. If you want to be verified, you should have a genuine and large follower list. Fake followers will prevent your ability to become successful on the platform. For example, if there are two Instagram accounts with one-million followers each, and one of these accounts get ten times more engagement than the other account, the account with the lower engagement has something fishy going on. Fake followers are easily identified that way.
You have to get your followers by using genuine methods such as providing them with the best content and images possible at all time. High-quality images and content are essential when attracting highly targeted followers to your Instagram account. That way you will get followers who are ready to engage with your business. This will improve the conversions, sales, and profits of your business in the long run. These are very important things that you need to consider when using a social media network platform such as Instagram.
All in all, there is no real process laid out by the network to get verified by them. In fact, there is no proper process for it. There is no way to ask or request for verification from Instagram. You just have to be hopeful that Instagram will notice your account and offer verification to your account. In fact, becoming verified by Instagram is not an easy task at all. There are many businesses and brands who have tried to get verified by the network and failed miserably. That is why you need to be patient and do everything within your means to become verified by the network some day. The best way to do it is to increase your followers and hope that Instagram will notice your brand some day. The aforementioned article provides information on what you should do in order to become verified by Instagram.